She started to design under her own name in the early nineties while collaborating with brands like Absolut Vodka and McDonald's.
Wivica's collections are known for their contemporary and comfortable allure and eye on details with special emphasis on knitwear.
In recent years, Wivica focused her distribution efforts through her multibrand store, Designers in Täby. During the challenging times of the Covid pandemic, she, like many others, reevaluated and refined her business strategies. Now, with the approaching fall of 2023, Wivica is preparing to reintroduce her brand with a captivating capsule collection that showcases key collectible items and styles. Be prepared to witness the unveiling of a new logo and engaging brand content.
Moreover, as Designers eagerly approaches its 20th anniversary, a new webshop is in the works, promising an enhanced online shopping experience for customers.
Fashion designer Wivica Oest has an international background. After graduating from ESMOD in Paris she attended FIT in New York where she stayed for a few years and worked as Creative director for ladies fashion label before she returned home to Sweden where she had the honor of creating the collection and official uniforms for the Swedish Olympic team in Barcelona 1992
As an entrepreneur, Wivica's ventures extend beyond the realm of fashion. One of her most passionate endeavors is Törst, an ecological soda company she co-founded with her husband and trusted partners. Törst has experienced remarkable growth, captivating the taste buds of numerous restaurants, bars, bakeries, and shops, with its products being sold in approximately 1000 establishments.
Wivica Oest Mabon